หลักสูตรอบรมธุรกิจระยะสั้น

01 Finance and Business Strategy

• Financial Accounting
• Developing Business Strategies

02 Marketing and Branding

• Toward Marketing 6.0
• Crafting a Comprehensive Marketing Strategy
• Evolution of Customer Insight and Branding

03 Data Analysis and Decision Making

• Practical Data Driven Analytics
• Data Visualization Workshop

04 Logistics and Management

• Evolution of Logistics Management
• Organizational Behavior
• Managing Groups and Teams

05 Innovation and Emerging Trends

• Design Thinking for Business Workshop
• Adapting Strategies for Technological Change

01 Evolution of Marketing in the Digital Age

• Introduction to Digital Marketing
• Consumer Behavior in the Digital Age
• Trends and Innovations in Digital Marketing

02 Digital Marketing Campaign Planning

• Setting Marketing Goals and Objectives
• Content Strategy and Creation
• Choosing Digital Marketing Channels
• Budgeting and Resource Allocation
• Analytics and Performance Measurement

03 Digital Marketing Campaign Planning

• Building a Powerful Content Strategy
• Choosing the Right Channel for Your Content

04 Data-Driven Marketing

• Performance Marketing Introduction
• Marketing Campaigns Evaluation
• Performance Marketing Strategy
• Marketing Campaigns Optimization

05 Project Presentation

01 Branding Fundamentals

• Definition of Branding
• Purpose of Branding
• Impact of Strong Branding

02 Building a Brand Strategy

• Creating an Effective Branding Strategy
• Selecting Targets for Brand Strategy
• Competitor Strategy Analysis

03 Branding Elements and Design

• Logo Design
• Color Psychology
• Typography and Imagery

04 Brand Messaging and Communication

• Storytelling for Brands
• Crisis Management in the Digital Era

01 Introduction to Data Analytics and its Application

• Data Analytics and Why It Is Essential for Business
• Basic Concepts and Terminologies in Data Analytics
• Common Business Applications of Data Analytics

02 Data Analysis and Visualization Using Google Sheets

• Intro to Descriptive Statistics
• Reporting 101 with Pivot Table
• A/B Testing Fundamental
• Data Visualization in Google Sheets

03 Data Strategy Workshop

04 Data Visualization Workshop

• Introduction to Data Visualization
• Visualization Tools and Software
• Data Preparation for Visualization
• Best Practices in Data Visualization

01 Modern Project Management

• Introduction to Project Management
• Project Management Methodologies
• Project Management Workshop

02 Giving Effective Feedback

• Understanding the Importance of Feedback
• Characteristics of Effective Feedback
• Giving and Receiving Feedback
• Practice and Role-Playing

03 Design Thinking for Business Workshop

04 Managing Technological Change and Innovation

• Emerging Technologies
• Case Studies and Practices